- Target Audience - 18-38years, females (who can't have the jab anymore)
- Thing that people need to do - Loose weight, quit smoking, go for a smear test, quit drinking, do more exercise
- Advertisement - billboards, newspapers, magazines
- Examples - The death of Jade Goode
- Goal - To raise awareness, eye-catching, emphasis how important 'Cervical Cancer' is
- Signs - Young mums need to know about Cervical Cancer and need to know how to fing out if they have it and the symptons.
- Main Picture - On the fridge? In a diary? on a to do list?
- Ideas - Rewind time (fading picture of mum), what she should of done to prevent Cervical Cancer.
- Pain during sexual intercourse.